Following the success of its previous regional auditions, Life Continental Beer held its fourth regional auditions for Hi-Life Fest on Sunday June 11, 2017 in Aba.
Registrations and auditions held from June 5 – 8, 2017 at C.S Park 148/156, Market Road by Georges, Aba, leading up to the semi-final regional audition at the same venue on June 9.
Judges consisting of Highlife legend, Bright Chimezie, OAP Dea Mike, and music composer, David Jones witnessed the regional performances while also engaging the audience in selecting the best Highlife acts at the event.
The winner of the auditions in Aba, Kingsley Onuoha aka Konga Boy expressed his excitement saying: “Life Continental Beer has given a voice to upcoming Highlife artistes, and I am grateful for that. Emerging as the regional winner in Aba makes me happy and I am confident about the grand finale.”
He joins Chibest David, Roselyn Akpan and Umunnakwe Nwajiaku from Enugu, Port Harcourt and Owerri respectively as they proceed to the grand finale in Onitsha where the overall winner will be rewarded with the sum of N1million and a one-year recording deal.
Speaking at the Regional Final, Ben Umeh, Regional Business Manager, Aba, Nigerian Breweries Plc. reaffirmed the brand’s commitment to the progress and culture of the people of the South-east.
“Highlife music remains relevant to our consumers, and the Hi-Life Fest serves as a reminder to them of our brand’s commitment to their way of life and progress. We are glad we put this together to remind the Easterners especially the younger generation of this rich heritage,” Umeh said.
All roads led to Onitsha for the Hi-Life Fest grand finale on June 18, 2017.