Nigerian celebrities command massive followings both online and offline. Check the twitter, Facebook and Instagram accounts of celebrities like Tiwa Savage, 2face Idibia, Genevieve Nnaji, Olamide, Omotola Jalade-Ekeinde and WizKid, among others, and you will discover they have millions of followers.
When they trend, Nigerians are eager to comment.
Hence, it is important for them to manage their social media accounts themselves or employ a social media manager. The first step is to verify their social media accounts.
If you are a Nigerian celebrity and contemplating whether to verify your accounts or not, Jumia Travel, Africa’s No 1 hotel booking portal shares 4 reasons you should verify your social media account.
- Prevents fraud
Social media accounts can now be used to promote concerts and shows an artiste is headlining. Unaware certain accounts don’t belong to the artistes; fans send money to such accounts as payment for performance. Several celebrities have been forced to deny collecting money from anyone. This can be prevented if your account is verified.
2. Identifies fake social media accounts
As long as you are a celebrity, you will always have fake accounts in your name. Despite efforts to shut down these pseudo-accounts, oftentimes, they open new ones. These accounts can either make or mar you especially if your account is not verified. These fake accounts can share controversial posts or tweets that may damage your reputation.
3. Tweets and posts are authentic
Journos usually monitor social media accounts of celebrities for their comments on issues or responses to scandals. They can tweet at the celebrity in question for their opinion without leaving their office. It is easier to source these comments from confirmed social media accounts.
4. Enhances your celebrity status
Verifying your social media accounts take several steps. These are key steps you must follow to make sure that you are the one being verified. A verified account will no doubt enhance your status and attract more engagement and followership.
*Article by Adeniyi Ogunfowoke, PR Associate, Jumia Travel