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BUSINESS: *AIRTEL Offers nigerians Free Access to Wikipedia *FINCAP Introduces GAWA Multipurpose Soap *Uburu Births, Set to Change Face of Marketing Communication *Heineken Int’l Tasks NBL on Local Content

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BUSINESS

 

FINCAP Introduces GAWA Multipurpose Soap

Within three years of its opera­tion, Fin­cap Investment Company Limited is a company to beat. This is because the three year old company has emerged as one of the fasted growing small scale industries in Nige­ria. Fincap started with the production of bottle water, today can boast of five ranges of daily need products.

Steadily the company has witnessed an unprec­edented growth and it has moved from glory to glory and grace to grace.

According to the resilient Chief Executive Oficer, (CEO), Mr. Ayoade Omisade, the company has been impressive and promising performance since inception, adding that the company record­ed a growth of 40 percent comparing with last year.

Speaking with Western Post in his office, Ayoade, said apart from the initial bottle water, enumerated their products as Fincap Icing Sugar, Fincap Cocoa Powder, Fincap Corn Flour, Fincap Custard Powder, and Gaw black soap, tablet and paste and GAWA Multipurpose soap.

“We are the first manufacturing company producing and packaging black soap in paste with natural ingredients”

Speaking on the unique­ness of the soap, the CEO said “the unique package given to the soap and the quality make the demand to be on increase in the market. Today, we can hardly meet demand by our customers. This is because the soap is medicinal, nourishes the human skin as it contains ingredients such as Shea butter, cam-wood, honey, aloe Vera, among others, there is no chemical addic­tive”.

Speaking about scaling through the hurdles of National Agency for Food Drug and Administra­tive Control, NAFDAC, registration and approval, he recalled that Fincap got them on merit because its met all the standard require by the agency, not­ing that all products from the stable of Fincap has a NAFDAC certification. “

AIRTEL Offers nigerians Free Access to Wikipedia

provider, Airtel Nigeria, has announced a strategic partnership with the Wikimedia Foundation, the non-profit that operates Wikipedia, to offer their consumers across the country access to Wikipedia through their mobile phones free of data charges.

The initiative, which is first of its kind in Nigeria, is dubbed Wikipedia Zero, and it is aimed at reaching and em­powering billions of people around the world whose access to the Internet is primarily through a mobile device. Airtel Nigeria subscribers can access Wikipedia free of data charges at m.wikipedia.org.

With the new partnership, Airtel will help deliver knowledge and informa­tion of Wikipedia to 21 million of new users in the West African region.

Speaking on the new partnership, Chief Commercial Officer, Airtel Nige­ria, Maurice Newa, said the initiative is in line with the company’s corporate vision of becoming Nigeria’s number one Internet Company, saying the new service will help connect Nigerians with relevant knowledge and informa­tion that will empower them to suc­ceed in their personal and professional endeavours.

“We are excited with our partner­ship with the Wikimedia Foundation and we will continue to provide innovative solutions that will uplift Ni­gerians in line with our brand promise of becoming the most loved brand in the daily lives of Nigerians. At Airtel, we are passionate and committed to creating solid educational and youth empowerment platforms that will enrich and transform the lives of tel­ecoms consumers across the country,” he said.

“We commend Airtel Nigeria for taking a leadership role in empowering their society through information ac­cess, and we’re thrilled to partner with them,” said Carolynne Schloeder, Head of Mobile Partnerships at the Wikime­dia Foundation. “Expanding Wikipedia Zero to the people of Nigeria is a big step forward for free knowledge in Africa.”

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscrib­ers. In India, the company’s product offerings include 2G, 3G and 4G wire­less services, mobile commerce, fixed line services, high speed DSL broad­band, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile com­merce. Bharti Airtel had over 297 mil­lion customers across its operations at the end of April 2014. To know more please visit,www.airtel.com

About the Wikimedia Founda­tion

http://wikimediafoundation.org http://wikipediazero.org

http://blog.wikimedia.org

The Wikimedia Foundation is the non-profit organization that oper­ates Wikipedia, the free encyclopedia. According to comScore Media Metrix, Wikipedia and the other projects operated by the Wikimedia Founda­tion receive 500 million unique visitors per month, making them the fifth-most popular web property world-wide (comScore, August 2013). Available in 287 languages, Wikipedia contains more than 29 million articles contrib­uted by a global volunteer community of roughly 80,000 people.

Based in San Francisco, California, the Wikimedia Foundation is an audited, 501(c)(3) charity that is funded pri­marily through donations and grants.

 

Uburu Births, Set to Change Face of Marketing Communication

“Dramatic paradigm shifts in the very nature of how we do business are redefining PR and mar­keting communications. The new imperative is to develop a dialogue with customers and prospects that is identifiable, relevant, consistent and engaging.”

Those were the words of Tony Usidamen, Found­er and Lead Consultant of Uburu – a creative Business Communication consultancy – at the media launch of the company in Lagos recently.

Explaining the vision be­hind the establishment of Uburu, Usidamen said that consumers’ shifting at­titudes coupled with new ways of communicating and new communication languages require a full redefinition of communi­cation models.

According to Usidamen, “The name of the game for brand-builders in this new world is listening and responding. Power resides with those who have the best understanding of customer and prospect needs, and can build strong personal connec­tions through creativity and continuous innova­tion.”

“At Uburu, our passion is to help companies tell their stories in the most compelling fashion, and build powerful, enduring brands that people love. We thrive in creating en­gaging communication campaigns, and enter­ing into a true dia­logue with our clients’ principal stakeholders, inviting an empathetic and transformative experience.”

 

Heineken Int’l Tasks NBL on Local Content

Heineken International has called on Nigerian Breweries to ensure that it complies with the organization’s major global policy of sourcing 60 per cent of raw materials needed in each African country including Nigeria, where they operate, locally.

This call was made recently by Jean-Francois Van Boxmeer, Global CEO Heineken Interna­tional who spoke at the end of World Economic Forum in Abuja.

Van Boxmeer said, “I hope that within the coming years, Nigerian Breweries will be ahead in Heineken’s commitment in Africa to have by 2020, 60 per cent of our raw materials locally sourced. And with sorghum, there’s been major investment in improving the yields and that would be beneficial for all sorghum farmers in Nigeria. It is same line we are following for cassava.”

 

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