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COCA-COLA: The story can never be boring

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For coca-cola these past years’ sojourn in the ever competitive and critically challenging Nigerian marketing environment has continued to record more excitement and successes.

As an active player in the global market and the corporate environment, coca-cola has seen it all. It is no wonder then that the brand remains indomitable.

It was in 1886, and in New York Harbor, workers were constructing the statue of liberty eight hundred miles away as great American symbol was about to be unveiled.

Like many people who changed history, John Pembertoni a civil war veteran and Atlanta pharmacist, was inspired by simple curiosity. He loved thinkering with searching for a quick cure for headaches, he stirred up fragrant, caramel coloured liquid in a three legged pot.

When it was done, he carried it a few doors down to jacob’s pharmacy.

Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacob’s pharmacy put it on sale for five cent a glass. Pemberton’s bookkeeper Frank Robinson named the fixture coca-cola, and wrote it out in his distinct script. To this day, coca-cola is written the same way. In the first year, the company sold about 9 a day. More than a century later, the coca-cola company has produced over 10 billion gallons of syrup. Unfortunately for pemberton, he was more of an inventor than a businessman, and had no idea that he had invented of the greatest  products in the world. Over the course of three years,1888-1891, permberston sold the company to Atlanta businessman, Asa Griggs Candler for a total sum of about $2300.

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