In its bid to be more visible and to herald a new chapter in its evolution, FCMB recently unveiled a refreshed corporate identity.
The old logo, which is black and gold and spoke to an exclusive audience, have been replaced by a vibrant combination of purple and yellow. The logo has also been modified to be slightly less formal and more contemporary, yet retaining a distinctly FCMB feel.
FCMB Managing Director, Mr. Ladi Balogun, while speaking at the logo unveiling, said the reason why the bank needed to refresh its identity was because the bank has “set ourselves a long term vision to be the premier financial services group of African origin. At the heart of the group is emerging a vibrant retail bank that seeks to rewrite the rules of the game. We have reached the height of our evolution, and we feel we are now ready to wear a new look that is reflective of not only where we are, but also where we are going”.
He added that the bank’s products provide practical solution to the borrowing, saving, investment and payment needs of its customers. “Every month, we welcome 50,000 new customers and we disburse 20,000 new loans with over 2,000 monthly to women owned micro-enterprises. Every month over 70,000 customers are registering on our mobile banking and convenient ways to bank”.
Speaking on what the new identity says about the bank’s future, Balogun said: “Our future is intertwined with the collective future of our customers. We do not believe that we can succeed if you do not. Hence, we will reinforce our position of being an inclusive lender. We will support sectors that will drive the prosperity of the markets in which we operate. We will bring greater accessibility to a brand range of financial services.”
He also said the bank had taken the best of its traditional values of professionalism and excellence. “We have complemented this with the sustainability and customer focus that a more inclusive bank demands. We also believe that a strong retail franchise strengthens the original corporate and investment banking activities of the group, providing a more robust balance sheet and better distribution of your opportunities. Our new look, whilst unexpected to many in its vibrancy, is reassuringly familiar”.
