By Olumide Bajulaiye
As part of its CSR drive under its health Initiative to create awareness, correct negative societal perceptions and provide support for all forms of disabilities in Nigeria, FirstBank has presented the Hope Rising Drama Series produced in partnership with Down Syndrome Foundation of Nigeria.
Hope Rising Drama Series is a FirstBank initiative, which focuses on highlighting the challenges of Down syndrome and exploring efforts at combating the disorder and also providing the platform for public enlightenment, so as to demystify it and encourage societal support and advocacy.
The 15-minute radio drama series which airs on Rhythm FM network every Tuesday at 9a.m to 9.15a.m with repeat broadcast on Rhythm Lagos at on Friday 9a.m to 9.15a.m, focuses on a family coping with the entrance of a baby with Down Syndrome and tells a moving tale about Maryam who battles society and her family for the sake of her son, and of Abah’s rise above Down syndrome and negative perceptions.
It is one of the many new initiatives at FirstBank aimed at putting Nigerian communities first under its platforms of Education, Health, Economic Empowerment and the Environment.
In rewarding public participation, each episode ends with a quiz which comes with fantastic prizes for the first 3 correct answers. Responses to the quiz questions can be sent to an SMS short code to be provided after each episode or to FirstBank twitter or Facebook pages.
Speaking at a media briefing recently, FirstBank’s Spokesperson, Folake Ani-Mumuney stated that FirstBank’s partnership with the Down Syndrome Foundation Nigeria is in demonstration of the Bank’s consistent and unwavering support for the welfare of persons living with disabilities. It is also in the bid to provide advocacy and public enlightenment for the Down Syndrome Disorder. As part of its CSR initiative, FirstBank is committed to bridging the gap between children/adults with Downs Syndrome and the rest of the society which perfectly mirrors FirstBank’s commitment regarding the disability.
In supporting its communities, FirstBank has key CSR initiatives under Education, Health and Welfare; the Environment and Economic Empowerment platforms. These initiatives include Hope Rising drama series, FutureFirst Programme; Education Endowment Programme; Infrastructural Development Programme; and Youth Development Programme, Ani-Mumuney added.
In the last 120years FirstBank has consistently striven to make a difference in the lives of people through its Citizen Approach which includes its commitment to conducting business transparently and dependably by managing its business processes towards ensuring an inclusive, positive impact on society. This approach is also about operating ethically and sustainably in its dealings with all stakeholders as well as empowering the communities where it operates.