Home Entertainment Heineken Launches New UEFA Champions League Campaign Starring Jose Mourinho

Heineken Launches New UEFA Champions League Campaign Starring Jose Mourinho

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Heineken® has unveiled a new UEFA Champions League TV commercial, called  ‘Prep Talk’. The film features two-time UEFA Champions League winning manager Jose Mourinho, and was shot by award-winning director, Guy Ritchie.

The commercial is part of Heineken’s ‘Champion the Match’ campaign and  launches on TV and digital channels to coincide with the new 2016/17  season.

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The film sees Mourinho deliver a passionate and motivational  address to fans across the globe. He challenges them to prepare for  match night, no matter where they are in the world and no matter what  time zone they are in.

The ‘Prep Talk’: https://youtu.be/QMuD7UkdA_M

Gianluca Di Tondo, Senior Director Global Heineken® Brand at HEINEKEN, said; “Preparing for UEFA Champions League match night makes the  experience even better. With a little bit of thought and effort, fans
and their friends will have a greater experience. But sometimes a little  inspiration is needed, and who better to motivate them to ‘Champion the  Match’ than Jose Mourinho.”

Jose Mourinho, said; “Heineken has been on the touchline with me through my whole UEFA Champions League career. I like what the brand stands for  especially its stance on responsible drinking. Filming the Prep Talk was
a new, and very enjoyable, experience. Guy Ritchie is a great coach, and  definitely got the best out of me.”

The film, created by Publicis Italia, marks the eleventh year of Heineken®’s partnership with the UEFA Champions League. The campaign includes global and regional variations of the film to suit different fan viewing behaviour around the world. This includes bespoke break and match bumpers, as well as promo tags.

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