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Isoken Enofe-Asemota: When I Meet Olamide, I will Hail Him ‘Awon Goons Mi’

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Isoken Enofe-Asemota is an international blogger and London-based beauty entrepreneur. Enofe-Asemota, popularly known as Verygoodbadgurl, recently had a chat with DEKUNBI KUYE on her life as a young business lady, make-up tips and her love for Olamide’s music…

Fashion has always been around me…

Fashion has always been something I have always been interested in. My mom had a textile business many years back and it’s something that has always been around me while I was growing up. It just grew into me and I guess that was how it got into me. Fashion has always been around me. That’s how I got into it.

Moved to the US when I was 15 years old…

I went to American University, Washington DC and took a course in business. I got my Bachelors in Business Administration, specialising in Accounting. I graduated in 2004. I went to Community College in Maryland. I went to Mary John Educational Centre in Benin-City before I moved to the States when I was 15 years old.

I started my make-up brand through Youtube channel…

It all started when I clicked up my Youtube channel Enibaby4. When I started, people would always complement me on how I do my make-up and always liked my make-up each time I did it. The journey so far has been very splendid. It always gives me joy when I do people’s make up. And they feel good about it themselves, that’s my utmost reward.

My clothing line Puksies…

I have my clothing line Puksies Wardrobe. It’s an afro-centric brand that focuses on the African culture and the hair line is called Ijose Locks, it’s natural and afro centric.

Accounting is boring…

Accounting is boring, Beauty is my passion. I have never seen myself working in a bank or in an organisation. That’s not really for me; I have always wanted to own my own business. I was running fashion and beauty so I decided to stick to that. I have always been an entrepreneur, which has always been a passion for me. When I grew older I was so certain that I was going to work for myself.

I was a regular kid growing up…

I was just a regular kid, I was in boarding school and I would travel for holidays and come back. I develop my entrepreneurship skill when I was much younger in secondary school

While I was travelling to London and I would have friends that want designer stuffs, when they request for a particular item. They pay me to buy and I add extra cash on it. That was extra cash for me.

What inspired the planned make-up training?

People are always asking me all sorts of questions about how I do my business. They ask like one million questions. But I’m always busy because of my strings of business. People would always ask me for make-up teachings.  So, I decided to do a training here so that people can get all the information of me. They could come in and learn, get Inspired by me.

Do you plan to relocate to Nigeria and what about the weather?

Noooo. The weather is not for children o, but it’s just there. It’s cool we are managing. Some days it’s extremely humid, and some days it is hot.

My favourite colour is gold and Black…

Plans for 2015…

I want to be a billionaire.

My beauty tips…

Always use a primer before your foundation make-up. It helps to control your oils and the heat due to weather. Always have a natural eyebrows and blend out your eye shadows.

Stay away from extreme highlighting. Make-up always enhances your natural beauty.

Advice for bloggers…

My blog is the best thing that has ever happened to me in my life. It’s given me a platform for people to meet me and expose my business to a variety of people. If I wasn’t on social media, I may not have met as many people as I have met. Blogging is literally fun but it is a lot of work. I usually advise people just to have a passion for it, and not for the money because you would get frustrated and you will quit. But do it because you have a passion for it. That’s the advice to those who aspire to be bloggers and already bloggers. As for the financial aspect of it, the only part I get paid is when Youtube pays my cheques for the videos I post. But to be honest with you, I really don’t get much except when I have to do company product reviews, giveaways and endorsements. That’s basically the financial aspect.

The Nigerian market is overrated…

It’s too much work, it’s too stressful.  I’m speaking the truth. The market is overrated and overhyped for sure. It’s not as great as people paint it to be but it’s really stressful. The standard of living is pretty expensive. The market is really over rated.

My love for Olamide’s music…

I love Olamide’s music because he has been able to create a niche for himself with his indigenous language as a Yoruba boy.  I love the platform he has created for himself, I have never met him before but when I meet him, I would hail him, saying “Awon goons mi”. (laughs).

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