German sportswear company Adidas is reportedly in line to secure a world-record kit deal with Manchester United worth £600 million, beating off competition including American behemoth Nike.
“Adidas is in pole position to secure what is expected to be a landmark kit deal with Manchester United worth a staggering £600 million,” Goal understands.
“The German sports manufacturer has emerged as the frontrunner to clinch a world-record agreement with the Premier League champions ahead of rivals Nike, Puma and Warrior.
Nike are currently the kit sponsors at the Old Trafford club. However, the £25.4 million-a-year deal that began in 2002 is due to expire in June 2015, and a six-month deal granting the Oregon-based company exclusive negotiating rights ended in 2013.
It seems that Adidas have managed to outbid Nike and others to secure the huge deal, and if the reports are true, it would make it the most expensive kit deal ever—by some distance.
While the length of any proposed deal is yet unknown, it is unlikely to be any longer than 10 years. That means the proposal would be worth at least £60 million per year, which almost doubles the next highest contract worldwide.
Real Madrid’s £31 million-a-year deal with Adidas is currently the world’s most expensive deal. Recently renewed in 2012, the deal will continue until the end of the 2019/20 season, per Sports Pro.
Barcelona currently sit second in terms of kit sponsorship, receiving £27 million a year from Nike until 2018, per Sporting Intelligence.
United’s Premier league rivals Arsenal recently announced a deal with Puma which starts on July 1 and will be worth £30 million a year, as reported by Bleacher Report UK: