Home Business Ms. Zara Mustapha aka Chef Zeelisciousss Unveiled as Chef/Brand Ambassador for NASCON...

Ms. Zara Mustapha aka Chef Zeelisciousss Unveiled as Chef/Brand Ambassador for NASCON Allied Industries Brands

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By Akin Akinremi

NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes, Dangote Tomato Paste and Vegetable Oil, a subsidiary of Dangote Group, has appointed British-trained Nigerian Celebrity Chef ,Ms. Zara Mustapha (Chef Zeelisciousss), as its brand ambassador.

The signing of the deal, which took place on Tuesday, July 19, 2016, at the Red Dish Culinary School, Abuja, will see the highly respected chef, who is also a senior Faculty Member at the Red Dish Culinary School Abuja campus and social media personality, represent the brand and leverage her culinary creativity to meet the evolving and very refined taste need of its consumers.

The Borno State-born chef has flair for spice mixes and has mastered the art of flavour balancing.

She expressed her sincere gratitude to the management of NASCON Allied Industries Limited, saying:

Olufemi Ashipa presenting a Car (part of her benefits as an ambassador) to Chef Zeeliciousss, NASCON Brand Ambassador for Dan-Q Seasoning, Dangote Salt and other NASCON br
NASCON Head of Marketing, Olufemi Ashipa, presenting a car to Chef Zeelisciousss

She further said “Today marks a significant milestone in my journey as a chef, and I am excited about the opportunity to work with a household name in cooking salt, Dangote salt, the recently introduced Dan-Q seasoning range, Dangote tomato paste, and the latest addition, Dangote vegetable oil”

Speaking on why the company decided to choose Chef Zeeliscious as their brand ambassador, and what the brand stands to gain, the Head of Marketing, Olufemi Ashipa said: “We are excited at the partnership with Ms. Zara Mustapha (Chef Zeeliciousss) – who is not only an enormously talented chef, but also an outstanding professional who understands the role of food/meals and good flavour in bringing people together and building bridges across Nigeria, and one who continues to inspire young people on their path to self-discovery and fulfilment through cooking and the culinary arts.” 

Speaking further in a related interview, Executive Director Commercial, NASCON Allied Industries Plc. Fatima Aliko-Dangote revealed that “As an ambassador, Chef Zeeliciousss would play an active role in engaging with consumers, brand communications, and also through our product development and innovation process, we are indeed happy to have her on board”.

Chef Zeeliciousss after the signing as brand ambassador for Dan-Q Seasoning, Dangote Salt and other NASCON brands

NASCON Allied Industries, a quoted company on the Nigerian Stock Exchange, in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote Tomato Paste, and most recently commenced the production and sale of vegetable oil.

The company also raised the bar with its innovative refined salt packaging in 2015, with a shift from the traditional yellow and red colors to a classy blue and white pack made of a stronger and more durable polymer that ensures a better quality product at all times.

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