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Promotion Of Cultural Heritage Should Be Used As Tool For Economic Revival- Babade



The Welfare Manager of the Asa Day worldwide Organization, Princess Ololade Oluwakemi Babade has said one of the ways to have peace and harmony in Nigeria is use the different cultures available, as tools of reviving the economy and for the industrialisation of Nigeria.

Asa Day festival is an international cultural event which has its roots both in Nigeria and Canada.

Babade, in a statement said that Asa Day world wide has been promoting the Yoruba culture in Canada and the Caribbean, saying that the Yoruba culture is one of the richest in the world which is equally marketable.

She said that governments and individuals,especially corporate bodies, have failed to invest in “our culture to boost the economy of the country, especially that of the Yoruba race”

She pointed out that there is no where in the world that the Yoruba cultural heritage has not stood out as very unique and which can’t be ignored.

“Yoruba artifacts, painting, language, dresses, art and crafts are the most sought after out there in countries of the world and the culture practiced by indigenes of those countries with pride,” she added.

Babade who highlighted some of the Asa Day Celebrations since it started said the maiden edition held in Winnipeg, Manitoba, Canada, was very successful with Nigeria’s first class monarchs, cultural ambassadors; Yoruba actors and actresses as well as representatives of Canadian Government present.

According to her, the second edition in 2019 was also held at the same venue in Canada with people from entertainment industry, dignitaries, Lagos State government officials as well as Oyo State government officials led by the Deputy Speaker, Hon. Abiodun Fadeyi and the Chairman, House Committee on Culture, Hon. Isiaka Kazeem Tunde in attendance. Also in attendance were representatives of Premier of Manitoba, Canada

In 2020, Asa Day celebration was moved to Nigeria and held virtually at the Cultural Centre, Mokola, Ibadan due to the COVID – 19 pandemic and it was broadcasted on all social media platforms to ensure that the passion and vision for Yoruba culture celebration is not hindered.

The 2021 first edition of Asa Day, along with Word Cultural Day was held at the Cultural Centre, Mokola, Ibadan Oyo State in conjunction with Oyo State government.

She said the upcoming November 21st Asa Day celebration will hold at the Blue Roof, Agidigbin, Lagos, in conjunction with the Lagos State government, through the State’s Ministry of Tourism, Art and Culture and Asa Day World Wide Inc. .

She  explained that the two stakeholders’ aim was to bring international outlook to Yoruba heritage, promote Yoruba culture to attract more investors and to serve as an encouragement to the Yoruba people to give more recognition to their cultural heritage.

Also, the festival, she pointed out would help in promoting the establishment of cultural institution in Nigeria, where the youth will be empowered with skills acquisition and knowledge awareness for livelihood.

Babade said that apart from what have been enumerated, the Asa Day in Lagos will feature lectures and symposium.


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