The owner of the Los Angeles Clippers professional basketball team has been banned from the National Basketball Association for life after a recording emerged of him making racist remarks.
NBA commissioner Adam Silver said Donald Sterling would be forced to sell his interest in the team.
And the league will fine him $2.5m (£1.5m), the maximum allowed, reports the BBC.
Sterling was recorded asking a woman not to associate in public with black people nor bring them to games.
He later said the recording “does not reflect his views”.
In a news conference on Tuesday, Silver told reporters that Sterling’s “hateful opinions… simply have no place in the NBA”.
“That they came from an NBA owner only heightens the damage,” he said. “I am personally distraught that the views expressed by Mr Sterling came from within an institution that has historically taken a leadership role in matters of race relations.”