By: Akin Akinremi
Sterling Bank Plc has appointed Henry Bassey has its Chief Marketing Officer.
In his new role, Henry, according to a statement issued by the lender, will oversee all the Bank’s marketing teams and take overall responsibility for developing a cohesive marketing strategy.
Henry is a seasoned strategic marketing and communications enthusiast with strong leadership and deal closing abilities garnered over the past 20 years in competitive markets such as Nigeria and the UK.
His work experience with Gallup poll, Nielsen and the Publicis groupe, amongst others, has equipped him with a wealth of marketing skills sets, which he has applied to deliver market share growth for world class organizations such as Emirates, Coca-Cola, British American Tobacco, Unilever, Visa, MTN, FCMB, Sterling bank, Pepsi, GSK, Heritage bank, Oando and Diageo amongst many others.
A proactive, results-oriented and a visionary professional with a solid track record of progressive experience and expertise in leadership and problem solving, Henry practices a versatile, innovative and motivational, “lead by example” management style and is recognized for consistent success in developing the systems, processes and procedures to streamline corporate operations.
He is also a proven marketing expert, offering specialties in account management, gap analysis, risk assessments, conflict management, integrated marketing communications, strategic planning/analysis, marketing intelligence and research, branding & advertising, business development, project / risk management, media & digital marketing, change management and sales tracking measurement.
He is a member of the Chartered Institute of Marketing (CIM-UK), Advertising Practitioners Council of Nigeria (APCON) and has been involved with the Association of Advertising Agencies of Nigeria (AAAN).