Last weekend, Fuji music icon, King Wasiu Ayinde K1, Abass Akande Obesere, Odunlade Adekola, Olaniyi Afonja a.k.a. Sanyeri, Bolaji Amusan popularly called Mr. Latin and Adekola Tijani a.k.a. Kamilu Kompo stormed Ibadan for the grand finale of the Nigerian Breweries Plc-sponsored Goldberg Fuji T’o Bam, a music talent hunt for budding Fuji artistes. Adekunbi Kuye was there for WESTERN POST…
It was the biggest Fuji concert
The grand finale of the Fuji music talent hunt was a mega entertainment platform that would for a long time remain memorable in the minds of music lovers across the South-west.
According to the Brand Manager, Goldberg, Mfon Bassey, the event was the 3rd edition of the annual music talent show.
“This is the biggest Fuji concert you can ever think of, 2013 was the maiden edition, 2014 was great, but 2015 is mega great, “he said.
The Five Finalists
Five young and upcoming Fuji artistes had qualified for the grand finale held at the Trans Amusement Park in Ibadan: Saheed Isola, Idris Aloma, Akeem Okikiola, Opeyemi Akanbi and Yusuf Kehinde.
The finalist had emerged from zonal contests and auditions held in Ota, Osogbo, Ibadan, Akure and Ilesa where about 500 contestants took part.
The 2015 Goldberg Fuji T’o Bam afforded the last five to display their musical dexterity before a massive crowd as well as judges including, Fuji music icon, the Oluaye of Fuji, King Wasiu Ayinde, popularly called K1, famous Yoruba comic actor, Olaniyi Afonja, (Sanyeri) and Splash FM, Ibadan on-air-personality, Adebayo Faleke.
It was a keen contest as the young Fuji artistes wowed the audience with their various musical renditions. At the beginning of the event, Splash FM’s Adebayo Faleke, noted that the expectations of the judges were high and the contestants who made it to the finale had proven themselves to be talented.
‘Fuji T’o Bam’ connects with the culture of South-west Yoruba
Speaking on the idea behind the event, Mfon Bassey noted that Fuji T’o Bam is an indigenous music platform from Goldberg, designed to connect with consumers ‘in a more compelling way’.
According to him, the brand recognized the fact that Fuji music belongs to the Yoruba of South-west Nigeria and there is the need to connect with the people, using that platform.
“We have come to identify that Fuji is a form of expression in South-west Nigeria, music-wise that had become neglected and given a bad name as a type of music that breeds touts and hooligans. We seek to defer.
“ This is the culture of the Yoruba People, this is how they express themselves, this is how they do their Faaji and the ideal thing is to connect with them,” Bassey stressed.
And it was indeed a day the throng of music and entertainment lovers connected with their favourite entertainers.
A night of music, laughter and fun
Popular Yoruba movie actor, Odunlade Adekola, who was the master of ceremony did not disappoint as he thrilled the audience with rib-cracking jokes, while the duo of Bolaji Amusan (Mr. Latin) and Adekola Tijani (Kamilu Kompo) gave scintillating performances to make the evening memorable.
What consumers should expect from the brand
Mfon Bassey assured consumers of Goldberg that the brand will not compromise on its quality. “Goldberg will remain consistent and true to providing premium quality beer brewed to golden standard by the master-brewer, Nigerian Breweries Plc., consumers are in for an unforgettable experience with the brand, “he said.
Akeem Okikiola… Wura 1
After the five finalists had given good account of themselves, performing for 10 and 5 minutes each with the judges paying close attention and scoring them on points based on creativity, dressing, music composition, the message in their songs and stage craft, the showdown was between Saheed Isola and Akeem Okikiola.
Okikiola eventually emerged winner and was crowned, Wura 1, cashing home the sum of N750, 000.00, while the four runners-up also went away with various cash prizes.
Oluaye of Fuji, King Wasiu Ayinde, advised the winner and runners-up to be good ambassadors of Fuji music. He said: “You are the shining light for those coming behind you.”
Movie actor, Odunlade Adekola, on his part, applauded Goldberg for providing the platform for young and talented Nigerians to showcase their potentials in the music industry, adding that the programme has led to the discovery of great talents and would go a long way in giving hope to Nigerian youths.
The crowd at the event also had a swell time with the music of King Wasiu Ayinde and Abass Akande Obesere, who kept music lovers dancing all through the night with songs from their hit tracks.
There was also dancing competition.